At Last was born in 2010, following the success of our boutique which first opened its doors in 2003. What began as a love for beautiful, easy-to-wear pieces quickly grew into a brand dedicated to creating timeless kaftans, dresses, and shirts that feel as effortless as they look.
Our journey truly began in India, where inspiration met craftsmanship. It was there that the first Annabel Maxi, Annabel Tunic, and Sophie Shirt were designed—styles that remain bestsellers in our collection to this day. Flattering on every shape and loved across generations, these iconic pieces have become collectibles, with loyal customers coming back season after season for new prints and colours. Each piece is crafted in our workshop in Jaipur, where traditional techniques of hand-printing and hand-dyeing bring unique character to every garment. We work exclusively with the finest natural fabrics and finish each design with shell buttons for a refined, authentic touch. Our designs can be found in beautiful beach stores luxury hotels, and boutiques across the world, as well as right here on our online store.
Sustainability matters to us too. From the use of lasting, natural materials to recycled packaging in every order, we ensure our ethos of timeless quality extends beyond the clothes themselves.
At Last is about creating pieces that travel with you, tell stories, and become part of the moments you’ll always remember.